Our Story

It started with an idea: To minimize and de-clutter our lives, creating quality and well-designed products that we wanted ourselves.

"Design defines us. Our story is about designing products for people who find beauty in simplicity, and away from distractions by focusing on truly important things in life."



The Minimalist Store was founded on the belief that style should be kept simple and that great products could be made by delivering a minimalist & sleek look.

"We aim to deliver products that are simple, clean and beautiful."

Minimalist’s in-house design team seamlessly blends Arab style and heritage with luxurious materials and exquisite details - you can feel the care and attention in each timepiece radiate from your wrist.

Designed & Assembled in Dubai

Our products are designed in Dubai & crafted from the most premium quality materials to complement the Minimalist Lifestyle. We are proud in providing relentless customer service to make your Minimalist experience one of a kind.

We’re so confident you’ll love what we do that we offer a two-year guarantee on everything we make, plus free worldwide shipping and returns.

To all of you, from all of us at The Minimalist Store

Our Socials

We’re more than just quality watches and accessories — we’re a community of 210,000+ supporters across our socials. Follow us on insta for a glimpse into our lifestyle.



The Minimalist

Minimalist.ae is a company established under the name Minimalist Trading LLC (Reg: 231577) in the United Arab Emirates with the registered address, P.O Box 83619, Dubai, United Arab Emirates. TRN # 100346602400003